Advertisement, Rules, Allocation of Marks, Solved Examples


ADVERTISEMENT

It is a type of communication which solves different purposes. We see several types of advertisements in newspapers. It helps us in promoting sale and services. We may draft an advertisement to buy something, to sell something, to let something out, to seek a bride or bridegroom for educational purposes, for training purposes etc. Broadly classifying, there are two types of advertisements- a) Classifieds b) Display. We will discuss only about Classifieds as CBSE asks only about Classifieds.

CHARACTERISTICS OF CLASSIFIED ADVERTISEMENT

1.         Brief and concise
2.         Written in phrases
3.         Simple language
4.         50 words
5.         Put in a box
6.         Economical
7.         Less space
8.         Suitable title

Classified advertisements are covered under different headings such as-

·         Job Vacancy
·         Matrimonial
·         Educational
·         Lost/ Found
·         Sale/ Purchase
·         Accommodation
·         Missing Persons
·         Travels & Tours / Packers & Movers
·         Change of Name


.    Allocation of marks
a.       Lay out                        1 Mark
b.      Content                       11/2 Marks
c.       Expression                  11/2 Marks

1.    JOB VACANCY

Format
Title                -      Situation Vacant/ Wanted/ Required
Particulars     -      Job profile, No. of vacancies, Eligibility, Salary, Perks, CV, Interview
Contact           -      Address/ Phone No./ Mail ID



i)          Suppose yourself to be the manager of Eastern Export Company, Tilak Nagar,Jaipur. Draft an advertisement seeking a stenographer for your company. Invent necessary details.

SITUATION VACANT
Required a confident, dynamic stenographer, Eligibility – graduate, diploma in stenography, typing speed – 40 wpm, shorthand speed – 100 wpm, Desirable – Computer knowledge, Salary – Commensurate to eligibility. Apply within 7 days to Manager, Eastern Export Company, Tilak Nagar, Jaipur. Ph. 0141- 247541

ii)         Suppose yourself to be Janesh Sharma of 125, Trilok Vihar, New Delhi. You are a skilled DTP operator but jobless at this time. Draft an advertisement seeking a job. Invent necessary details.

SITUATION WANTED
A skilled DTP operator, excellent knowledge and experience of all type of DTP work, Typing speed - 50 wpm, Require a job with suitable salary, Individuals and firms in requirement can contact at – 125, Trilok Vihar, New Delhi, Ph. 011 – 5126137

iii)        Kendriya Vidyalaya, No. 1, Station Road, Kota requires PGTs for Physics and English against the leave vacancy of 60 days.      Draft an advertisement giving all the details.

SITUATION VACANT
Kendriya Vidyalaya, No. 1, Station Road, Kota requires PGTs – Physics & English (one each), against the leave vacancy of 60 days. Eligibility – Post-graduation +B. Ed. Salary- 30000 p.m. (consolidated). Send your CV or visit in person within 7 days at the above-mentioned address.



2.         MATRIMONIAL

Format
Title                -           Wanted Bride/ Bridegroom
Particulars     -           Age, height, complexion, caste, qualification, job, salary,                                                      family background, biodata, horoscope, photo
Contact           -           Address, phone no., mail ID

i)          Mr. Nirmal Sharma is looking for a beautiful, well educated, homely girl for his son who is MBBS and MD (Neuro.) and running his own hospital. Draft an advertisement giving suitable details.

WANTED BRIDE
Alliance invited for a 25 yrs. 5’ 10” fair, Sharma boy, MBBS, MD (Neuro.) running his own hospital, Income – 3 lacs p.m. Parents – Doctors. Seeking a beautiful, well-educated, homely girl, preferably doctor.  Send B/H/P to P. B. No. 12345 The Times of India, Jaipur.

*          Here B/H/P stands for biodata, horoscope and photograph.
*          Recognizable abbreviations are allowed in advertisements.

ii)         Mr. Alok Shrivastava’s daughter is an engineer from IIT Mumbai and is working with Infosys, Bangaluru. Draft an advertisement to find a suitable match for her.

WANTED BRIDEGROOM

PQM4 for a 25 yrs. 5’ 3” fair, girl, B. Tech. IIT Mumbai, Computer Sc. , working with Infosys Bangaluru,Salary – 2 lacs p.m. Parents – Engineers. Seeking a handsome, well-educated, boy, preferably from IIT.  Send B/H/P to P. B. No. 12345 The Times of India, Jaipur.
  *  Here PQM4 stands for “Professionally qualified match for”

3.         EDUCATIONAL

Format
Title                -           Varies as per the question
Particulars     -           Course, subjects, fee, duration, timings, facilities, other features
Contact           -           Address/ Phone No./ Mail ID

i)          You run Pioneer Language Institute for foreign languages. You are going to launch fresh batches in different foreign languages. Draft an advertisement for the same giving suitable details.

PIONEER LANGUAGE INSTITUTE
254, Jawahar Nagar, Kota

We are launching fresh batches in French, German and Chinese languages from 1st April. Limited batches, Batch strength – 25 Max. Certified teachers, Audio- Visual tools, Early bird facility, Life time membership. For further details log on to www.plc.ac.in or visit our office b/w 10 a.m. and 6 p.m.

ii)    Allen Career Institute, Kota is going to launch year long courses for medical and engineering aspirants. Draft an advertisement giving suitable details.

ALLEN CAREER INSTITUTE
CP – 6, Indra Vihar, Kota

We are launching year-long courses for medical and engineering aspirants. There are different courses for 10th, 11th& 12th pass students respectively. The batches will begin in the month of April. To apply for the courses or further details log on to www.allen.ac.in or visit in person at the above mentioned address.
*Avail up to 90% scholarship

4.         LOST/ FOUND

Format
Title                -                       Lost / Found
Particulars     -                       Size, shape, colour, place, date, time,
Finder             -                       The finder will be suitably rewarded
Real owner     -                       The real owner should contact with valid identity proof
Contact           -                       Address/ Phone No./ Mail ID

i)          Your son Prabhas who studies in class x lost his admit card in a Kota bound train. Draft an advertisement giving suitable details.

LOST
Lost admit card, printed on white paper, in Kota bound Jan Shatabdi express, 1st March The details are – Name – Tanay Shukla, Class – X, DOB – 5/12/2001  Roll No.- 124xxxxx. A suitable reward is promised. The finder is requested to contact Mr. Deepak Shukla, Mob. N. 946xxxxxxx

ii)         You are Monika Trivedi. While returning from school to home you found a gilded wrist watch. Draft an advertisement so that its owner can get the watch back.

FOUND
Found a gilded watch, on 4th April, b/w Keshavpura circle and Talwandi circle.The real owner may contact at the address mentioned below with valid proof of ownership. Contact: Ms. Monika Trivedi, MPA – 125, Mahaveer Nagar III,Kota.

5.         SALE/ PURCHASE

Format
Title                -           For Sale / To Purchase
Particulars     -           House/ Flat
                                    Size, facing, location, furnished or not, other facilities
                                    Vehicle/ Electronic item
                                    Make, model, colour, condition, other features
Price               -           Expected/ Affordable
Contact           -           Address/ Phone No./ Mail ID

i)          You are Prathu Baronia living at 36 – A, Mayur Vihar, New Delhi. You want to sell your house as you are moving abroad. Draft an advertisement for the same giving suitable details.

FOR SALE

Available for sale a 3BHK house, peaceful & posh area, East facing, park location, fully furnished, spacious parking,24x7 water & electric supply. Expected price – 2 crore.Contact:  Mr. Prathu Baronia, 36 – A, Mayur Vihar, New Delhi. Mob. No. 8085******

ii)         You are Sudhir Malpani of 45 – A, Mansarovar Society, S.S. road, Ahmedabad. You want to sell your old Maruti 800. Draft an advertisement for the same giving necessary details.

FOR SALE

Available for sale a red Maruti 800, Model – 2000, A.C., Sony Music System, New tyres, Milometer Reading – 50000 kms. Extremely good condition, I party, Complete papers, Expected price – 1 lac.  Contact:  Mr. Sudhir Malpani, 45 – A, Mansarovar Society, S.S. road, Ahmedabad. Mob. No. 8085******

iii)        You are Sagarmal Chandwani running a small business and for the smooth conduction of your business you want to purchase an old Maruti Omni. Draft an advertisement for the same giving necessary details.

TO PURCHASE

Want to purchase a Maruti Omni, Model – 2008 and above, Any colour, Good condition, I party insurance, Complete documents,Affordable price – 80000 Rs.  Contact:  Mr. Sagarmal Chandwani, 45 – A, Mansarovar Society, S.S. road, Ahmedabad. Mob. No. 8085******

6.         ACCOMMODATION

Format
Title                -           To Let / Accommodation Wanted
Particulars     -           Size, location, facing, parking, floor, furniture, facilities
Rent                -           Expected / Affordable
Contact           -           Address/ Phone No./ Mail ID

i)          You are Vasudev Meena living at 144 – B Rajeev Gandhi Nagar, Kota. You have a set of two rooms with attached lat. & bath vacant on the Ist floor. You want to rent it out only to boys. Draft an advertisement giving suitable details.

TO LET

Available 2 room set, attached lat. & bath, East facing, peaceful area, park location, fully furnished, I floor, spacious parking, 24x7 water & electric supply, Only for boys,Expected rent – 8000 Rs.  Contact:  Mr. Vasudev Meena, 144 – B Rajeev Gandhi Nagar, Kota. Mob. No. 8085******

ii)      You are Piyush Mittal, a newcomer in Jaipur, looking for a decent accommodation to settle down with your family. Draft an advertisement giving necessary details.

ACCOMMODATION WANTED

Require a house/ flat, at least 2 BHK, East facing, peaceful area, park location, spacious parking, proper water & electric supply, Transferable family, Affordable rent – 8000 Rs.  Contact:  Mr. Piyush Mittal, Mob. No. 8085******

iii)      A leading South Indian Bank is looking for 3000 sq. ft. area in R. K. Puram/ Mayur Vihar in Delhi to open its branch office. Draft a suitable advertisement giving suitable details.

SPACE REQUIRED

A leading South Indian Bank is looking for some space to open its branch office in Delhi. The requirements are as follows-
§             Required Area – 3000 sq. ft.
§             Preferred Location – R. K. Puram/ Mayur Vihar
§   Interested parties may send their proposals within 15 days to  manager@vijaya.com

7.         MISSING

Format
Title                -           Missing
Particulars     -           Physical description, age, name, health issues, clothes,
                                    accessories, other issues, place last seen
Reward          -           Details
Contact           -           Address/ Phone No./ Mail ID

i)          A girl named Seema Tiwari is missing from her home at Bhupalpura, Udaipur. She is 20 yrs., fair, 5’1”. Draft an advertisement mentioning about reward and other details.

MISSING

A girl missing, Seema Tiwari, fair, slim, 20 yrs., 5’1”, wearing black T-shirt, blue jeans, curly hair, speaks Hindi, English, since March 2016, from Delhi road, Udaipur. Informers will be suitably rewarded. Contact: M. G. Police Station, Mob. No. 95********

8.         TOURS & TRAVELS

Format
Title                  -           Tours & Travels
Particulars   -         Name of the travel agency, destination, duration, price, special                                discount
Contact           -             Address/ Phone No./ Mail ID

i)        You are the owner of J. P. Tours & Travels. Draft an advertisement to be published in the classified column of your newspaper to attract customers.


Tours & Travels

Attractive package available for Malaysia, 3 nights, 4 days. Breakfast & dinner, stay at 3 star hotel, sight-seeing included, 15000/- per person. Special benefits for early bookings. Contact : J P Tours & Travels, Mob: 9354******

9.         CHANGE OF NAME

Format
Title                -           Change of name
Particulars     -           Old name, new name, father’s name, residence

i)        Suppose yourself to be Vinay Kumar S/O Mr. Dinesh Singh of Gurgaon, New Delhi. You wish to change your name to Prabhas Singh. Draft an advertisement for the same inventing necessary details.

Change of Name

I, Vinay Kumar s/o Dinesh Singh r/o flat no. 401, plot no. 46 – A, Galaxy residency, Sector – 19, Gurgaon, New Delhi, have changed my name from Vinay Kumar to Prabhas Singh. Hereafter, my new name will be used in all matters.All concerned please note.


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